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Inscrit le: 13 Avr 2016
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MessagePosté le: Ven 7 Juil - 06:01 (2017)    Sujet du message: Why Will Disneyland Continue To Be Loved By Everyone Seve Répondre en citant



9割がバイトでも最高の感動を生み続けるディズニーの人気の秘密はどこにあるのでしょうか?東証1部上場企業の流通業に13年以上、地域密着で顧客を担当してきた現場のプロの著者が、30年以上家族でディズニーランドのファンとして通い続けたゲストの視点でディズニーの魅力を分析した画期的な書。なぜディズニーランドが愛され続けるのかが明快にわかる!
アマゾン倫理学新着キャンペーン1位を獲得した「才能を発掘してワクワク人生を過ごす9つの秘密の方法」(フォレスト出版)に続く、1年ぶりの最新刊。
新刊発売記念として、発売7日間限定99円感謝キャンペーン実施中!5月18日、キンドル総合人気度ランキング2位、ビジネスコミュニケーション部門ベストセラー獲得!

目次
まえがき
第一章、夢と魔法の国が愛されるディズニーの秘密
①ディズニーランドに入ったところから、夢の世界が広がる。
②青虫もディズニー映画に出演する命ある大切な生き物
③ディズニーランドのゲストは、顧客ではなく招待した賓客(ひんきゃく)である。
④ディズニーランドの挨拶は「いらっしゃいませ!」ではない。
⑤家族でディズニーランドへ行った思い出

第二章、ディズニーランドの歴史
①ウオルト・ディズニーのデイズニーの歴史
②ウオルト・ディズニーのテーマパークの親子の経験がデイズニーランドを生み出した。
③アメリカに次いで日本の東京ディズニーランドがオープン

第三章、ディズニーの5つのホスピタリティ
①ディズニーのキャストは、笑顔と挨拶が自然にできる
②ディズニーランドは、ゲストを待たせない
③リピーターのゲストの方の名前や嗜好を把握している。
④ディズニーランドは、有名人でも特別扱いはしない。
⑤ディズニーランドは、キャストのお迎え、お見送りが素晴らしい。

第四章、ディズニーランドで起きた感動のストーリー
  ①ディズニーのバースデーサプライズ
  ②家族で過ごしたレストラン「シェフ・ミッキー」の思い出
  ③コンタクトレンズをアトラクションで無くしたゲストの話し
  ④デイズニーランドのカストーディアル(清掃員)の役目
  ⑤新人キャストは、未来の大切なゲスト

第五章、ディズニー映画を観て、人生を豊かに過ごす!
☆ディズニー映画「フック」の人生哲学
☆「スター・ウオーズ」のルーク・スカイウオーカーの「新たなる希望」からジェダイの騎士の新しい歴史が始まる40年の銀河ストーリー
☆未来都市「トゥモローランド」とプルス・ウルトラの秘密
第6章 本場アメリカのディズニーワールドの世界
☆ディズニーワールドには日本にはない魅力が満載!
☆日本でもぞくぞくと新アトラクションが誕生
☆ディズニーには完成がない。

第7章 ウオルト・ディズニーの心に残る11の名言

おわりに
本書を執筆するにあたり、長倉顕太氏、伊勢隆一郎氏、伊藤聡氏には特にお世話になりました。この場を借りてお礼を申し上げます。また今日まで支えてくださった皆様方には感謝しています。

本書に書けなかった内容や人生に役立つ情報の無料メルマガを読者の方限定で配信していきます。ぜひ、この機会に登録いただけたら幸いです。

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